“Go Royal by SHKP” Hotel Loyalty Programme

Privacy Policy

PRIVACY POLICY STATEMENT

Go Royal by SHKP (“Go Royal”) is operated and managed by Sun Hung Kai Real Estate Agency Ltd. It is the policy of Go Royal to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of Hong Kong. We also strive to ensure compliance by our staff with the strictest standards of security and confidentiality.

We safeguard information provided by Go Royal members, mobile application (“App”) users, and website users (“User”). With the only exceptions that personal data may be collected in relation to the services of membership application, membership renewal, membership/account maintenance, email registration, Go Royal programme activities and the giving/collection of opinion online, and the IP address of the computer used to visit our website may be recorded, we do not collect any personally identifiable information from User while they use the App and website, and no personal data is collected, unless specified. This information is used only for preparing general statistics on the usage of our App and website.

We use cookies across our website (including the App) in order to improve their performance and enhance User’s online experience. Session cookies are used to enable User to move around the site and use essential functions on our websites (including the App), such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. We will not collect any personal data from User when the cookies are being used.

The collection of any personal data collected will be subject to our Personal Information Collection Statement. Personal data is stored securely in our system and Go Royal will take all practicable steps to ensure that personal data is not kept longer than is necessary for (i) the fulfilment of the purpose (including any directly related purpose) for which the data is or is to be used and (ii) the purpose of compliance with legal, regulatory or internal policy requirements. The information will either be irreversibly anonymized or securely disposed when it is no longer needed. Only trained, authorized staff shall have access to the data, and we do not release personal data to parties outside Go Royal except as set out in our Personal Information Collection Statements. User has the right to request access to and correction of their personal information in accordance with the procedure set out in our Personal Information Collection Statements.

Go Royal may, from time to time, send direct marketing materials promoting products and services to User based on their personal data, but suitable opt-out mechanisms are provided.

Go Royal makes every effort to protect the privacy of User, but given the nature of the Internet, we cannot guarantee perfect security.

Go Royal uses third party content and service and product providers and offers links to third party websites. These third parties may collect personal data from Users and they adhere to their own privacy policies. Whilst there are always risks associated with the transmission of data over the internet (including by email), we take proactive steps to manage these risks and work with those third parties or business partners who share our view on the importance of protecting your data. We endeavor to protect personal information, but we cannot guarantee the security of data transmitted to us or by us.

User who has any questions about our privacy policy and practice can contact our Data Protection Officer at dpo@shkp.com or by post to 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong.

Personal Information Collection Statement

This Personal Information Collection Statement (“PICS”) sets out the purposes for which the information provided by you as a User will be used following collection, what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This PICS may be subject to amendments. Any future changes or additions to the processing of personal information as described in this PICS affecting you will be communicated to you through an appropriate channel. When you complete the application form to join our membership and/or services by submitting thereon or each time you log in to this App and website and use its services, you agree to be bound by the PICS in force at that time.

Collection of Data

User may be asked to provide with personally-identifiable information such as name, contact number and email address. This is necessary to provide User the various services and activities offered on this App and website. You, as a User, are not obliged to supply the data, but if you do not, the services and activities will be unavailable.

IP address of the computer used to visit our website may be recorded.

Go Royal is open to individuals aged 11 or above. For customers who are under the age of 18, they should obtain consent from their parents or guardians before applying for a Go Royal membership.

Purpose and Use of Data

Information collected is used for the followings:

• providing the services and information relating to such services to you including any renewal or recurrent services thereof;
• processing billing and payment;
• monitoring use of the App and website to help its further development;
• compiling aggregate statistics about our users to analyse App and website usage;
• collecting data for identity verification and record and maintaining contact lists for correspondence;
• operating internal control, resolving disputes, troubleshooting problems and enforcing terms of use;
• creating accounts for User who intends to register with the services offered on this App and website and maintaining such accounts;
• registering membership for User who intends to join Go Royal and maintenance of the membership;
• identifying and verifying identity and/or eligibility of the User who uses/used and/or applies/applied for the services offered on our App and website and/or by Go Royal;
• researches and/or analysis by Go Royal and/or participating hotels including The Royal Garden, Royal Plaza Hotel, Royal Park Hotel, Royal View Hotel, ALVA HOTEL BY ROYAL (collectively “Participating Hotels”) and/or Sun Hung Kai Properties Limited and/or any of its subsidiaries or associated companies (“the Group”);
• meeting any requirements to make disclosure under any applicable law;
• any other purpose which an applicant or member may from time to time agree;
• communicating with User in respect of matters related to or arising from the use of the services offered on this Go Royal App and website and/or by Go Royal;
• providing information related to Go Royal including the products, facilities, services and other privileges, benefits and other advantages from time to time offered by the Group or Third Party Service Providers to User and rallying and arranging for the same to be provided (see also Use of Information in Direct Marketing);
• evaluating and improving the facilities, services and/or products offered by Go Royal and/or Participating Hotels;
• facilitating communications between User and Go Royal and encouraging feed-back from User on their needs and expectations of facilities, services and/or products offered by Go Royal and/or Participating Hotels;
• in order to determine the User’s eligibility to any products, facilities, services and other privileges, benefits and other advantages offered by Go Royal and Participating Hotels and consider what may best suit User’s needs, comparing User’s personal information with all personal information concerning User previously provided to the Group;

Use of Information in Direct Marketing

Use of Information in Direct Marketing: We intend to use all information provided by you as a user including your name, contact details and all other information which may assist the Group and/or the Participating Hotels to understand the goods and services which you might be interested in, for delivering the aforesaid information and conducting direct marketing including products, services, advice and subjects in relation to the followings: Hong Kong and worldwide properties including residential, offices, commercial and industrial buildings, shops, hotels, shopping malls and the events therein, theme park and observatory deck, property management, construction, insurance, financial services, telecommunication, information technology, transport infrastructure operations and management, port business, transport and logistics, waste management, educational, recruitment, reward/loyalty/privilege programmes, corporate social responsibility activities, charitable and non-profitable causes. We also intend to, and in this regard you consent to, transfer and provide the abovementioned information to the Participating Hotels, the subsidiary and/or associated companies of the Group and the Third Party Service or Product Providers through whom the Group's and / or Third Party’s products, facilities, services, privileges, benefits or advantages are provided inside and outside Hong Kong for the said purpose. We may not so use or provide the said information unless we have received your consent. Your consent may be communicated to us without charge at the time when you provide such information through our website or by writing to our Data Protection Officer.

Transfer of Data

Members' personal data will be kept confidential but we may transfer or disclose such personal data to (i) our contractors under a duty of confidentiality to us who provide administrative, telecommunications, computer, data processing or other services to us in connection with management, operation and maintenance of the system with the purpose of personal data collection; and (ii) the Group, the Third Party Service or Product Providers and the Participating Hotels for those purposes mentioned in this PICS and/or direct marketing purpose.

Use of Cookies

We use cookies across our websites in order to improve their performance and enhance User's online experience. Session cookies are used to enable User to move around the site and use essential functions on our websites, such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. We will not collect any personal data from User when the cookies are being used.

Access to data

You have the right to request access to and correction of your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our Data Protection Officer at dpo@shkp.com or by post to 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong.

If there is any inconsistency or conflict between the English and Chinese version, the English version shall prevail.

We will share with you the latest information about the Participating Hotels, Third Party Service Providers and/or Go Royal which might interest you. Should you not wish to receive direct marketing material and/or information from Go Royal, the participating hotels or Third Party Service Providers, you may exercise your opt-out right by notifying us in writing to Go Royal’s Data Protection Officer at its office situated at 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong, or by email to dpo@shkp.com

Please be assured that even if you have chosen not to receive our direct marketing materials, we shall continue to honour your membership and you will continue to enjoy the benefits conferred accordingly thereunder. You can still learn of our offers on our website or notices at the various venues under the Group.

Updated on 22 June 2022